energy upgrade
california

THE CAMPAIGN THAT ALLEGEDLY SAVED GAVIN NEWSOM'S GOVERNORSHIP.

California's overwhelming desire is for it's energy grid to not end up like Texas's. To that end, we helped develop and sell a campaign that would let Californians know when they were in danger of losing power and what they can do to prevent it.

Before the brief started we were told the governor's office had an active interest in the campaign. The grid held and Gavin Newsom defeated his recall vote. Coincidence? I think not.

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Credits

Agency // DDB SF
Executive Creative Director // Ben Wolan
Creative Director // Sian Coole
Creative DIrector // Jo Cresswell
ACD/Art Director // Josh D. Weiss (Me)
ACD/Copywriter // Britton Rice

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